For years, Amazon's (NASDAQ: AMZN) story has centered on e-commerce and cloud computing. But another engine is gaining speed — one that's high-margin, fast-growing and still underappreciated. That's ...

Amazon‘s share of the digital ad market continues to balloon: The ecommerce giant reported $17.29 billion in advertising sales for the fourth quarter of 2024, an increase of 18%. Overall earnings for ...

The move is not without precedent at Amazon/AWS, which has for years offered technology and infrastructure developed in-house for its own retail operations — including its Just Walk Out autonomous ...

Amazon Ads is consolidating power across retail and connected TV. Independent demand-side platforms like The Trade Desk could face increasing pressure. Even Alphabet and Meta aren’t immune to Amazon's ...

Learn how artificial intelligence, cloud services, digital ads, and consumer ecosystems are powering the rapid growth of the Magnificent Seven.

Gen AI can quickly customize ads for different audiences, but it remains to be seen if they'll hold humans' attention in the long-run. Amazon is launching an artificial intelligence video ad generator ...

Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...

Amazon’s AMZN advertising business hit a milestone in the second quarter of 2025, capturing 9.36% of the company’s total revenues — the highest share ever recorded — and rose 23% year over year to $15 ...

Amazon launched its third party ad service in January and Macy’s is the biggest brand yet to sign on. It’s also trying to grow a part of the business that’s immune to tariffs: selling ads on its ...

Sep’25 versus Jan–Sep’24, according to TAM AdEx report on Digital. Services led with a 44 per cent share, while Ecom–Online ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...