The idea of authentic marketing was developed on the premise that digital consumers are too savvy, and have too many resources available to them, to be fooled by dishonest, self-serving marketing ...

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking ...

The move is not without precedent at Amazon/AWS, which has for years offered technology and infrastructure developed in-house for its own retail operations — including its Just Walk Out autonomous ...

With Amazon Prime Day 2024 approaching, it has become vital for businesses to tap micro-influencers who naturally align with Gen Z's preferences for authenticity and relatability. The increasing ...