The move is positioned as an attempt to bring greater alignment to CTV advertising, similar to what the Digital Ad Portfolio ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact ...

The new specification, which standardizes programmatic deal synchronization and improves operational efficiency, is open for public comment through January 31, 2026 ...

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of open-source header-bidding code developed by AppNexus. Fast-forward to today, and ...

IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of version 1.0 of a Deals API for public comment. This new specification introduces a ...

The IAB Tech Lab formally released its first data clean room guidance for advertisers and publishers on Wednesday. With it, the Tech Lab also shared the first version of the Open Private Join and ...

NEW YORK, May 20, 2025 /PRNewswire/ -- As digital advertising enters a new era shaped by AI, privacy enforcement, and the unraveling of traditional identity systems, IAB Tech Lab Summit 2025 will take ...

IAB Tech Lab has announced a project to standardize container technology for Open RTB, as challenges in development and maintenance of programmatic infrastructure persist. The Tech Lab ...

The IAB Tech Lab, a key player in setting global digital advertising standards, has introduced the latest update to its podcast measurement guidelines and is seeking public commentary. This new ...

New Board Members EMX Digital, GroundTruth, Sharethrough, and T-Mobile Join Top Executives from Amazon, Meta, Oracle, GroupM, NBCUniversal, and Microsoft "Neal has been a member of the Board from the ...

IAB Tech Lab has developed a Live Event Ad Playbook with leadership at Amazon, FreeWheel, Index Exchange, and NBCUniversal. The companies formed a working group to create standards and best practices ...

NEW YORK, Dec. 11, 2025 /PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, today announced the release of its new CTV Ad Portfolio along with a major update ...