A notable finding is that audiences are split on whether they see more pharma ads in 2025 compared to 2024. Nearly half of ...
Interestingly, despite the autumn’s upward trend, November’s haul is the first in 2025 that doesn’t outweigh the ...
When Paramount Global sells commercials in this year’s “upfront” ad market, the media won’t only be guaranteeing the size of viewership for different shows. It may be in a position to do deals based ...
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