Unlock the full InfoQ experience by logging in! Stay updated with your favorite authors and topics, engage with content, and download exclusive resources. Vivek Yadav, an engineering manager from ...

When it comes to PPC, success depends on more than just launching campaigns — it’s about understanding and analyzing the right performance metrics. By knowing which data points to focus on and how to ...

For decades, business success has been defined primarily by hard numbers: revenue growth, profit margin, shareholder returns.

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. Customer relationship management (CRM) software is an ...

Software engineering teams have tried all sorts of ways to measure the software development process and developer productivity. Here’s why DORA metrics are becoming the industry standard. For years, ...

The ouster of Volkswagen’s CEO over buggy software this past summer was a reminder that every company is now a software company—and that senior leaders are being held accountable for the quality of ...

Use high-fidelity micro-conversions to tighten feedback loops, sharpen bidding, and keep long-cycle campaigns from drifting ...