When a CRM is clear and simple to navigate, your team spends less time figuring out how to use it and more time doing the actual work. If you want to increase user adoption of your CRM, it's important ...

Salesforce CEO and Chairman Marc Benioff on Wednesday kept the tent revival feel of Dreamforce 2010 rolling with an on-stage cloud CRM customer conversion. While the converted may not have been an ...

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The funding points to a shift away from bloated systems toward faster, AI-driven CRM platforms built for execution.

Microsoft announced two AI agents for sales that double as a competitive response to Salesforce in an area where both companies are placing big bets. Sales Agent and Sales Chat, unveiled Wednesday ...

Salesforce Inc. (NYSE:CRM) CEO Marc Benioff criticized Microsoft Corp. (NASDAQ:MSFT) for its artificial intelligence tools, claiming that they are overhyped and underperforming. What Happened: Benioff ...