This episode features a deep dive into the pivotal role of sales and marketing alignment. Matt Heinz, president and founder of Heinz Marketing, shares actionable approaches to bridging the gap between ...

In this guide, you'll discover solutions to the 8 major challenges sales and marketing teams face in achieving best-in-class alignment. Sales and Marketing alignment is beyond critical for any ...

Sales and marketing teams in financial services have traditionally worked in their group silos focusing on separate issues. These kinds of activities would tend to reflect a focus on tactics rather ...

The funnel is no longer split horizontally between marketing and sales duties, explains podcast guest Matt Heinz. Times have changed. "It would be easy if we could go back to the days where we said ...

‘It’s all about starting to create this dynamic [where they] recognize that they’re two parts of a revenue team,’ says Jade Surrette, president of agency services at The Channel Company. Effective ...

With the average tenure of chief marketing officers (CMOs) decreasing to 37 months and with CMO roles even being eliminated altogether, it is a trying time to be a senior-level marketer. Paramount to ...

Ideally, sales and marketing work in harmony in a virtuous cycle: Businesses with symbiotic sales and marketing teams see stronger campaigns, faster growth and high profitability. However, these teams ...

When you’re a business development leader, it's important to develop specific strategies that will move your business forward via the types of products and services it has to offer current and ...

It’s the beginning of a new year, and most companies are building plans to drive increased sales and revenue growth. With that goal in mind, it’s normal to hear the rallying cry for sales and ...

Going forward, Blaze Pizza plans to integrate Bikky into its media strategy, measuring the impact of campaigns on guest acquisition, optimizing media spend, and using guest data to guide promotion and ...

Mercer brings nearly three decades of marine industry experience spanning dealership operations and regional and national sales leadership, most recently serving in a senior sales and marketing role ...