Platform selection fails when people, processes and integrations are ignored. Here’s how to choose smarter. The post Why ...

Marketing automation software is one technology that is hugely underrated in its ability to benefit both marketing and sales teams. Yes, it’s true that marketing tools are designed and built primarily ...

What factors are driving marketing automation platform use, and what capabilities do MAPs provide? We conducted original ...

In the restaurant industry, the synergy between customer acquisition and retention drives sustainable growth, competitive differentiation and long-term profitability. Balancing these elements ensures ...

Advertisers across global markets increasingly view AI automation as a potential driver of efficiency and growth, but new research suggests most organizations remain far from full implementation.

B2B marketing automation vendors have always been focused on lead nurturing. This makes sense: lead nurturing is a major reason why marketers have implemented marketing automation technology. By David ...

In an era where privacy concerns, AI advancements and zero-click trends are reshaping digital marketing, businesses need smarter tools to navigate complexity. Marketing mix modeling is emerging as a ...

Marketing automation or customer journey orchestration — which is best? Discover the ins and outs of each, and which will offer your business the most benefits. When it comes to CX approaches, ...

The rise of new privacy measures will result in big changes to marketing strategy. Learn how you can create look-alike audiences with only first-party data. Look-alike modeling has been an important ...

Advances in AI are shaping a more competitive, data-driven music landscape. Forbes reported how AI is impacting music this year, and how the industry is entering a critical phase. In response, ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. If you’re looking to attract and convert new leads, ...

Earlier in November, Eloqua made news with their announcement of AdFocus–a tool designed to help marketers manage display ad targeting directly within their marketing automation system. The release of ...