ICPs alone fall short. Pair them with personas to create clearer targeting, sharper messaging and better performance across ...

While OpenAI began this shift back in March 2025 with its Responses API, Google’s entry signals its own efforts to advance ...

Google’s new Data Manager API gives advertisers a simpler, centralized way to feed first-party data into its AI systems.

Artificial intelligence (AI) company OpenAI was impacted by a third-party breach affecting analytics company Mixpanel, exposing “limited” user data.

The new specification, which standardizes programmatic deal synchronization and improves operational efficiency, is open for public comment through January 31, 2026 ...

This week’s PPC Pulse covers Google’s Data Manager API, new YouTube Shorts features, and LinkedIn’s Reserved Ads for brand and performance teams.

Jyoti Shah is a Director of Applications Development, a GenAI tech leader, mentor, innovation advocate and Women In Tech advisor at ADP. In my years of leading AI-driven business projects, I've ...

Goldman Sachs has led Harness's Series E round, with participation from IVP, Menlo Ventures, and Unusual Ventures.

IAB Tech Lab, the global digital advertising technical standards-setting body, announced today the release of version 1.0 of a Deals API for public comment. This new specification introduces a ...

With more than 15 years of experience crafting content about all aspects of personal finance, Michael Benninger knows how to identify smart moves for your money. His work has been published by Intuit, ...

Google has released its Deep Research agent to developers via the Interactions API, undercutting OpenAI with low pricing and ...