Learn from 6 trademark cases including Apple vs. Apple Corps, Louis Vuitton vs. Louis Vuiton Dak, and Academy Awards vs. GoDaddy. Register trademarks early.

When looking for design services, why not point your browser to the best URL on the planet for this purpose: design.com. But is what it offers as cool as its name?

That’s why backlash against rebrands often isn’t really about the design itself, but rather what that change represents. A ...

Are you considering a rebrand? Here's what you need to keep in mind before you change anything about your company.

Ultimately, as your company’s needs change, so must your branding. Refreshing your logo and other design elements keeps your ...

By Alistair van Schalkwyk, director of ASCO Legal in Howick In Aotearoa, where small and medium-sized businesses make up the ...

Branding is evolving faster than ever. You know how it feels. You've got a deadline, a half-baked brand concept, and way too ...

The journey of the Uber logo is more than a series of redesigns. It’s a cautionary tale for any entrepreneur about ego, clarity, and the true purpose of a logo. We dissect every phase to uncover the ...

Netflix is running experiments constantly. It’s part of their DNA to test new things and A/B test variations to make their platform as well-engineered as possible, for the best engagement and to get ...

An image being shared online in Ocotober 2025 authentically showed footwear company Crocs' new logo, featuring the silhouette of both a crocodile head and a shoe. In October 2025, internet users ...

WITH A LOOK. THE VISUAL IDENTITY OF THE 2026 NFL DRAFT IN PITTSBURGH, UNVEILED TODAY BY THE HOST COMMITTEE. NOW, THE COUNTDOWN CLOCK DISPLAYS THE OFFICIAL LOGO, BUT THE COLORS AND THE ART, I’M TOLD, ...